Follow-up? Hell, That’s Just Good Business
Posted by Rob Longenecker on July 6th, 2006
I usually follow up with my customers after they’ve had the product a spell. Now, first-time customers are always dumbfounded when that happens — when they get a call from me a few days after I know they’ve received their new holster.
Apparently, they’ve never had any holster maker do that for them — ever! Just the other day I called up a new customer just to see if he was please with his new HF1 and he blurted out, “No one’s ever called me just to see if I liked my new holster.”
As surprised as they are, I’m even more surprised. Not following up on people who were good enough to buy from you — that’s just bad business.